How to Improve Team Culture (For Real)
Every company says they’ve got “the best culture.” But the truth? Culture isn’t a slogan. It shows up in retention, growth, and how people actually feel about being part of the team.
At Fruitstand Studios, we’ve worked with some of the largest, most successful companies helping them create podcasts, social highlights, and event content that make culture visible. Along the way, we’ve learned what really holds teams together.
If you’re asking how to improve company culture, start here:
Do your people hang out outside of work?
Do leaders earn respect by example, not just words?
Do team members get recognized in ways that matter?
Are people excited to show up, or just clocking in?
When the answer is “yes,” that’s real culture.
Sunrun: Improving Internal Culture Through Recognition
We’ve helped Sunrun, the #1 residential solar company in America, capture and highlight their internal culture. Here’s what makes them stand out:
🎙 Podcast power: Electric People gives reps a voice, skills, and motivation.
👩💼 Women leading the charge: From their female CEO to nationwide conferences.
🎽 Earned swag: Nike collabs that reps want to wear because they’ve earned it.
✈️ Trips worth the grind: Incentives that actually excite people.
🏆 Leaders with results: No fakes. Respect is earned.
Our role? Producing their podcast, creating event content, and designing social storytelling that keeps culture alive.
Agent Boost: Making Culture Fun Again
When Agent Boost called us, they wanted to stand out in a “boring” industry. Together, we built:
A branded industry leading podcast with personality.
Swag reps love to wear outside of work.
Awards and trips that are worth celebrating.
Content that highlights leaders with real results.
The payoff? Low turnover, stronger friendships, and a team people want to be part of.
1st Phorm: A Culture That Spreads Beyond HQ
When I visited 1st Phorm HQ, I could feel it right away: motivated people, proud employees, and leadership that actually walks the talk. Their culture doesn’t stop inside the building, even customers feel like part of the family. Just search #Iam1stPhorm or #75Hard and you’ll know what I mean. They showed me of the culture I wanted to create in my own company.
That’s what happens when culture is authentic.
What We’ve Learned About Improving Team Culture
Across all these companies, the lessons are clear:
Highlight your people. Recognition fuels performance.
Invest in experiences. Events, trips, and shared wins matter.
Make recognition real. Earned swag > free t-shirts nobody wears.
Lead by example. Results > titles.
Be a COOL BRAND. People like to feel cool and be a part of an exclusive club.
👉 If you’re forcing people to “buy in” over and over, you don’t have culture. Real culture speaks for itself.
Fruitstand Studios: Your Partner in Culture-Building
At Fruitstand Studios, we help companies capture and amplify the culture they’ve worked hard to build. From internal podcasts to social storytelling, event recaps to branded content — we create the tools that make teams proud to show up and stick around.
Ready to improve your team culture?
Let’s make your internal culture hype. Hire Fruitstand Studios and let’s build it together.
